NEW SPECIAL PROGRAM
PROART MASTERCLASS
with Luiza Avetisyan
- COMMERCIAL & CREATIVE LIGHTING
- 2 MODELS (Maternity & Female Portrait)
- 2 CREATIVE PRODUCTIONS
- UNIQUE DESIGNER LOOKS
Toronto · November 20, 2026
09:00 — 17:00
The problem is not another lighting scheme.
It's knowing how to make the right decision.
THIS IS WHAT PROART IS ABOUT.
Throughout the day, I will take you through my real shooting workflow — from the initial idea and lighting setup to directing the model and creating the final image.
You will observe two complete creative productions:
- MATERNITY
A creative maternity production exploring light, form, posing, styling and the individual characteristics of the model.
- FEMALE PORTRAIT
A different subject and visual concept, allowing you to see how the approach changes according to the person, mood and desired result.
You will see how I make decisions throughout the shoot and how different lighting approaches are built according to the concept and subject.
WHAT YOU WILL LEARN - IS A SYSTEM FOR WORKING WITH LIGHT!
Learn how to:
- SEE — understand what the light is doing.
- CHOOSE — select the right light for the idea.
- BUILD — create and adjust the setup.
- ADAPT — change it when the situation changes.
- CREATE — combine light, posing and composition.
- Create lighting that can work for both creative and commercial photography
The focus is on understanding the logic behind the light — so you can apply it to your own work rather than simply recreate.
HOW THE SHOOTING PROCESS WORKS
FIRST — WATCH ME WORK.
THEN — TRY IT YOURSELF.
I will be the main photographer throughout the shoots.
For each lighting setup, I will first build the light and photograph the model myself. You will observe how I position the light, direct the model, choose the pose, work with the composition and adjust the setup.
After my demonstration, each participant will have a few minutes to photograph several frames using the same lighting setup and a selected pose.
The purpose is not to photograph the entire shoot or repeat every pose. It is to personally capture the setup, understand how it works and experience it from behind the camera.
Then we move on to the next setup and the process repeat.
MASTERCLASS SCHEDULE
09:00 — 10:30
THEORY & LIGHTING APPROACH
A focused introduction to my approach to studio lighting, creative direction and building an image.
10:30 — 11:00
Lighting demonstration without a model
11:00 — 11:15
BREAK
11:15 — 13:30
SHOOT I — MATERNITY
A complete creative maternity production.
You will observe the development of the shoot and have the opportunity to photograph selected setups.
13:30 — 14:00
LUNCH BREAK
14:00 — 16:00
SHOOT II — FEMALE PORTRAIT
A second production with a different model and visual direction, allowing you to see how
the approach changes according to the subject and concept.
Selected setups will again be available for participant shooting.
16:00 — 17:00
FINAL REVIEW & Q&A
A final discussion, image review and answers to your individual questions.
MY EXPERIENCE
10+ YEARS OF PHOTOGRAPHY
Photography has been my profession for more than 10 years.
Throughout my career, I have worked across different areas of photography and developed extensive experience in studio production, lighting, creative direction, posing and working with different types of clients and projects.
Today, I work internationally across Europe, Canada, the United States and Ukraine.
ProLight is built around the experience I have gained through thousands of real working hours — on set, with clients, models and creative teams.
This is not a theoretical program created from textbooks.
It is my working approach, shared with you directly by my own creative way and program.
PARTICIPATION FEE:
Early Bird — CAD 650! AVAILABLE TODAY ONLY!
After September 26, the price will increase to:
CAD 850
After October 10, the price will increase to:
CAD 1,000 — final price
Your spot is confirmed upon receipt of full payment. Please note that the payment is non-refundable in case of cancellation.
Irina Lubenets
Photographer
Luiza, thank you so much for your incredible work!
Attending this masterclass was one of the best decisions of my life. I’ve been to many masterclasses before, but this one was truly special.
First of all, it was incredibly intense and content-rich, which is very rare. Secondly, the organization was absolutely top-level and highly professional.
We had an amazing working and friendly atmosphere, and your energy made all the difference.
I’m truly happy to have met such a talented woman in person. I wish you great success and all the very best!
Oksana Sirodzha
Photographer
Hi everyone! I’ve finally recovered after the trip 😊
Luiza, I am truly in awe! In my 7 years in this field, I’ve attended many masterclasses, and you are the most warm, sincere, and genuine person I’ve ever met 😌❤️
Thank you so much for the invaluable knowledge, the magical dose of inspiration, and the highest level of preparation. You are the best 🤗
Ksusha, thank you as well for your work — it may seem invisible at first glance, but it’s far from easy and incredibly important.
I’m very happy about all the new connections! ✨
Stasya Stars
Photographer
I’m under a huge impression after the masterclass.
It honestly feels like I paid $500 and received value worth $5000 🔥
An incredibly intensive day filled with so many new lighting setups, ideas, and inspiration.
This is one of the best masterclasses I’ve ever attended.
Luiza, thank you so much for the knowledge, the organization, and for explaining complex things in such a clear and understandable way 😘